DJ Trava

Archive for the ‘Internet’ Category

Is there anything worse than visiting a website for a company that you already love and then discovering that it’s nearly impossible to find the information you need, let alone order your favorite item? Or maybe you get all the way through the shopping cart process just to find that the shipping doesn’t calculate properly and that a call to tech support results in a long wait as many other customers are trying to complete their transactions?

Website owners need to remember that unlike other forms of advertising, a website isn’t just about showcasing their products and services. It’s about creating a memorable and enjoyable user experience — or in the case of online retailers, a simple and effortless ordering process. Focusing on giving customers what they want will result in customers returning to the site again and again and to them becoming advocates for your site, products, and company.

The easiest way to ensure a good user experience is research. Doing upfront market research will help you understand what your customers want so that you and your web development team can design a site that provides that. Then you do additional research in the form of Website Usability tests to make sure that the site is functioning the way it needs to and to identify additional improvements that will make for an even better user experience.