DJ Trava

If a customer calls your business to complain about a product or service then this is not necessarily a bad thing.  In fact you should use it to your advantage.  For every complaint you receive thare are potentially hundreds who will not bother contacting you and instead will spread negative information about your produsts and your companies services.  This has been well documented in the patient complaint tracking field.

If there are complaints they should be recorded in an efficient manner and the dealt with immediately.  Once the cause has been discovered this information should be relayed back to the customer.  This relatively simple process is the key to improved quality and increased customer satisfaction.  It has been well documented that it is far easier and cost effective to keep an existing customer rather than attempt to find a new one.  Therefore customer complaint management is an important consideration for businesses today.

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